so there is nothing new with highlighting content marketing as something that businesses needs to take seriously during 2014. However, I believe that the last 12 months have seen content marketing go from very important to mission critical.
Traditional mass marketing through television, radio, newspapers etc. has become less effective and is being replaced by companies who now produce valuable content designed to target, engage and drive conversations with their customers online.
According to the Content Marketing Institute, the top 10 B2B content marketing strategies are:
- Social Media
- Articles on the business’s website
- eNewsletters
- Blogs
- Case studies
- Videos
- Articles on other websites
- In-person events
- Whitepapers
- Webinars
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