everyone these days is talking about blogging, Why Blog?
Everywhere I go, I find articles and forums devoted to this craze. I also have heard from many home business owners who are trying to figure out what a blog is and how they can use one to their benefit.
The term “blog” is short for “weblog”, which just means an online journal or “log”. You can jot down personal thoughts and notes, post articles you’ve written or keep track of interesting websites you find. The sky is the limit, it seems, when it comes to blogging. A blog is something entirely of your own creation and you can use it to share your thoughts with the world, well….with anyone you can get to read it anyway.
One of the main debates going on about blogs is whether blogging can be done to improve Search Engine rankings for businesses or to create a buzz about business websites. Both of these can be true if the blog is used correctly. Many resources show that once a blog is created, many times it is listed in Search Engines within 48 hours.
These are many ways to create a blog. The easiest by far is to use one of the free tools available online, such as Google’s Blogger. You can create your blog for free using their online tools and templates(nothing to download). After you have created the blog, you can then publish your blog through them and “Wa-La” – your blog is posted online for the world to see.
Once you’ve created your blog, you will need to decide how you will use it. Will it be a personal blog, full of thoughts and comments for yourself alone or maybe your family? Or will it be a business blog, with articles and tips for potential customers? If you want your blog to be found by others, blogging experts recommend that you begin by setting the title and descriptions for your blog. These are similar to the the title and descriptions you set for your website. Try to make them meaningful because they are what people will see when your blog is returned in a Search Engine. If your description is simply “my blog”, you may not draw the attention you’d like.
If you are blogging in the hopes of attracting customers, make sure to use wise use of words and links in your blogs. Try to avoid the “click here” link. Instead, opt for links within descriptive sentences. Add the HTML link within the sentence and attach it to the words that are closely related to the page or site you are linking to.
There are many ways to get your blog noticed outside of optimizing them for Search Engines. For instance, there are entire websites devoted to listing blogs dedicated to any topic that you can think of.