It always amazes me to see how this is done simply by the use of just a few words. There are some crucial rules when developing an effective slogan. First of all, you should be very careful how to choose your slogan. Most of the times, slogans are short phrases that are easy to memorize. That’s about the structure of a slogan. When it comes to the message, it is essential to keep in mind your objectives. What goal does your company have? What image do you wish to portray? If you have the answer to these questions you can translate them into a short sentence.
“Just Do It” – Create a Good Slogan
Sounds pretty easy, but what does that mean in real life? It means that if you are good at it you will do it like Nike. Their “Just Do it” campaign from 1988 is generally seen as one of the most successful in the history of slogans. Why? Because the slogan is created the exact same way I just described. When people hear that phrase they have the impression that with Nike’s products they are able to just do what they want to do without having to think about possible failure or question potential consequences. That also corresponds to the deeper meaning of the slogan while being a positive image. Amazingly, all of this is packed into three words. Concerning the company’s goals included it can be found that Nike’s aim to produce products that make sports an easy activity and not something that is a battle with yourself translates very well into the slogan