‏إظهار الرسائل ذات التسميات twitter. إظهار كافة الرسائل
‏إظهار الرسائل ذات التسميات twitter. إظهار كافة الرسائل

الثلاثاء، 6 مايو، 2014

7 أسرار وراء تفوق ستيف جوبز في عالم التقنية



"حل مشكلة آبل لن يأتي بخفض التكاليف والأسعار، إنما بالاستفادة من تجربتها الحالية في تحقيق مستقبل أفضل"، كانت هذه كلمات مؤسس آبل الراحل عندما عاد إلى الشركة بعد اثنتي عشرة سنة من الغياب، وكانت آبل حينها على وشك الإفلاس، إلا أنه تمكن بفضل ابتكاراته المتتالية من إنقاذها.

وقد اعتمد ستيف جوبز على أسس بعينها في رحلته إلى القمة، وكان هناك سبعة أسرار وراء هذا الصعود يرصدها موقع فوربس، وها نحن نستعرضها معا.

1 اعمل ما تحب

الحب أساس كل شيء، ولن يتحقق أي نجاح إلا بالحب، وجوبز لم يكن مولعا بالحواسيب، إنما بكيفية تسهيل استخدامها على الآخرين، وهذا لا يحدث إلا بلمسة فنية، حيث كان يقول "إنما يطرب القلب عندما تلتقي التقنيات الحديثة بالفنون الحرة".

2 حدد هدفك بوضوح

الحب يملأ النفس بالحماس، ولكن الرؤية السليمة هي ما يوجه ذلك الحماس كي يؤتي ثماره، وقد كان هدف جوبز منذ البداية هو أن يجعل الحواسيب في متناول الجميع، وقد استعان لتحقيق ذلك بجميع الكفاءات المناسبة.

3 الإبداع هو الربط بين الأشياء

كان جوبز يؤمن بأن الجمع بين خبرات متنوعة وغير مرتبطة قد يرشد القائد إلى حقائق ربما غفل عنها لو لم يستعن بتلك الخبرات، فعلى سبيل المثال، جوبز حضر مادة أثناء دراسته الجامعية في مجال الكتابة وفنون الخط، ورغم بعد تلك المادة عن مجال اهتمامه الأساسي، فقد نجح الرجل في توظيفها لاحقا في طرق الكتابة على حواسيب ماكنتوش.

4 قل "لا" لألف شيء

كان جوبز يرى أن الابتكار لا يأتي إلا بعد الرفض لمئات المرات، وقد تكون الرتابة واتباع نهج الآخرين دون محاولة للإبداع أكثر ما يستحق الرفض.

5 أحسن التعبير عن أفكارك

كان جوبز خطيبا مفوها، وكانت قدرته على عرض أفكاره مدهشة ومقنعة، فامتلاك الأفكار الرائعة لا يكفي لتنفيذها على أرض الواقع.

6 بع أحلاما، وليس منتجات

لم يكن مؤسس آبل الراحل يبيع منتجات، إنما أفكارا، فقد ذكر عندما افتتح أول متجر لآبل عام 2001 أنه لا يقصد بيع الحواسيب، إنما "إثراء حياة الآخرين".

7 توقف عن بيع المنتجات، وابحث عن فكرة تستحق الانتشار

يبقى الابتكار بعيد المنال إن لم تتوافر لدى المبدعين الحماسة لخوض التجارب الجديدة وللمغامرة، اتبع إملاءات قلبك وحدسك، فربما يرشدانك إلى الطريق الصحيح.

الأحد، 16 مارس، 2014

How to publish on LinkedIn & get Noticed

Lori Ruff
How to publish on LinkedIn & get Noticed

Lori Ruff

Enhancing revenue by exploring social media channels Forbes Top 50 Influencer

You've heard it, you've considered it, and yes, it is true: you can indeed publish on LinkedIn. Here's how:
First, look on the "Share an update...". on the right you'll see a paperclip that allows you to attach files such as photos to your status updates. To the left of that you should see a pen. That is your key to the editor.
Don't see it? You wait--they are rolling out the feature to more members but it will take a while to get it out to everyone. Or, if you're interested, your best bet is to request access.
If you do see the pen, as shown below in the screen shot of my friend, Dino Dogan, founder ofTiberr, click the pen and let's move to the editor.
http://m.c.lnkd.licdn.com/mpr/mpr/p/2/005/04c/207/304b4a7.jpg
Once you arrive at the Editor, you have basic controls, are given a "Title" field and an area to "Write your thoughts". The bottom of the simple yet effective Editor offers the options to share on Twitter, Publish, Save and Preview. See below.
http://m.c.lnkd.licdn.com/mpr/mpr/p/2/005/04c/20a/0f8338a.jpg
http://m.c.lnkd.licdn.com/mpr/mpr/p/1/005/04c/20a/13b7808.jpg
But don't stop there. Sharing your article once on Twitter is not enough. Once you publish, use the sharing buttons to share on all your platforms (Twitter, Facebook Profiles and Pages, G+ Profile and Communities, and LinkedIn Status and Page and Groups).
Be sure that you offer an appropriate introduction for each location or community you share it to and ask people you trust to visit, ask them for their thoughts in comments, and to share it with their networks as well.
If you use an amplification platform such as Triberr.com or GaggleAMP, you can locate your author feed by clicking on your number of posts and capturing the URL that looks like this: "www.linkedin.com/today/author/3173651-Lori-Ruff" anything after that is irrelevant and can be discarded.

Remember, the more active you are on LinkedIn, the more likely you will engage and attract more readers and followers. Need specific help or general advice, please feel free to reach out to me via free LinkedIn message.

الخميس، 13 مارس، 2014

10 Predictions for Social Media and Digital in 2014











 social media and digital can be a risky game, with trends often 
coming from left-field, and hence being extremely difficult to predict. But as a wise man once said, "Screw it - let's do it!"
10. Twitter goes (really) mainstream.
Marketing people know all about Twitter, but what about your uncle, your co-worker, your girlfriend or boyfriend? Truth be told, I'd say less than 10% of people in Australia activelyuse Twitter. That's going to change dramatically this year. We saw this prediction come to fruition at the Oscars, where 19.1 million Oscars-related tweets were posted, and these were viewed by over . Famously, host Ellen Degeneres' epic star-filled selfie, posted to Twitter during the Oscars, is now the most retweeted tweet of all time, with over 3 million retweets. It has also spawned a bunch of parody selfies. If you're not yet on Twitter, you should go ahead and sign up and see if your name is still available as a handle e.g.@FrancisMcCarthy
9. The social media conversation will shift away from the ROI debate.
Business owners will begin to recognise that social media is a communications channel and branding mechanism, not solely a vehicle in which you can say, "If I put $X into this machine, how many dollars will it spit out?" (A phrase which I have actually heard people say).
Let's say you are the head of marketing for Balmain Brewing Company, who have recently taken out a billboard on Victoria Rd in Sydney. Does Mr Balmain Beer say to the sales rep, "Ok, I'll take the billboard, as long as you can tell me exactly how many cases of beer we will sell within 1 hour of people seeing this billboard?" For sure, he will want to see some indications that the billboard will eventually influence sales, but he will also understand that they can generate significant exposure for their brand to an audience that may not have otherwise heard of their beer. And maybe next time they are choosing a beer in a shop, Balmain's ad might ring a bell and they decide to give it a shot.
In this sense, social media for brands is not too different. If your content and your communication with your audience is entertaining, valuable, informative, possibly even clever, then your brand will win some space in your prospective customer's mind and allow you to have a continuing dialogue with them that could eventually influence their choice of product towards you. If not, you at least have the opportunity to ask and answer questions via social media, and update your audience on your latest news, products and initiatives.
Gary Vaynerchuk has elequently expanded on how brands can add value by creating compelling social media content in his new book, Jab, Jab, Jab, Right Hook.
8. People will further integrate their social and business lives.
The rule of thumb with online personas has historically been to keep work and personal life separate. While this will likely always hold true to some degree, I believe that the trend is towards people being more open with their personal interests and sharing this online.
7. Mobile apps for app's sake will lose their appeal.
Contrary to popular belief, you don't have to have a mobile app. Depending on your product or service, it can be more useful to have a mobile-friendly website or responsive design that optimises your site for all screens, rather than building a mobile app that no one uses. So many businesses fall prey to spending money on an app with poor utility and uptake, meanwhile their mobile website is offering a poor experience to hundreds or thousands of visitors every day.
6. Content overload will only increase.
The rush to produce content will continue in earnest, with individuals and corporates alike growing more familiar with the process and benefits of content marketing. This will lead initially to content overload like we've never seen before, which will then trigger people to take the time to curate who they're following and cull accounts that are not delivering value. If you're going to create content, you may as well invest the time and resources to make it outstanding, otherwise your message will be lost in the sea of noise.
5. Outsourcing social media will become the norm.
Social media marketing is becoming more and more precise, and the field requires increasingly specific knowledge and skills. Specialist social media agencies will be springing up all over the place, and their expertise in this niche will be a compelling offering for those looking for how they can best manage their social media presence.
4. News media will find new ways to monetize online content.
Advertising revenue for traditional news organizations has plummeted in recent years as budgets have shifted from print to digital, and news publishers have scrambled to find ways to charge for online content. I do not believe there is much of a future in the current paywall strategies being employed by News Corp and Fairfax. Their current paywalls essentially offer a limited amount of free content, then ask you to pay for unrestricted access or what they have loosely categorised as premium content. My question to you is, are you currently paying a subscription fee to access news online from sites such as the SMH, Daily Telegraph, News.com.au, or the Australian? Probably not. Most people are able to access more news than they can handle for free by surfing a handful of sites, so the paywall strategy as it is currently constructed is up against it from day one. I would envisage that the future lies moreso in niche, premium publications such as Grantland.com which invests heavily in long-form content from top writers in the world of sports and pop culture, and monetises through products such as the Grantland Quarterlyintegrated sponsorships, and sponsorships around events.
3. Non-techy people will start to become techy
It's crucial that you begin to learn at least the basics of social media, the internet, and the Google Machine. I don't need a career counsellor's badge to inform you that digital skills are becoming increasingly important in the employment marketplace, let alone the business world. I met a guy at a New Year's Eve party who is not from my generation. He impressed me with his enthusiasm for connecting with and learning from people that were younger than him, specifically when it came to online marketing. He runs a traditional earth moving business in a part of New Zealand you've probably never heard of. Learn some things about the internet, marketing and social media this year. You no longer have an excuse. Oh, and if you happen to be in marketing, get ready.
2. Visuals will become a priority
On all social media, visuals are becoming increasingly important. Twitter has recently introduced photos and videos to your feed, whereas previously you needed to click to display an image. This is an important move for Twitter as they look to enhance their attractiveness to advertisers. The importance of images will become more pronounced in 2014, and this will be reflected in the amount of time and resources that businesses invest into creating their own custom images and messaging, rather than relying on stock images and the like. Images and video should be viewed as opportunities to create vastly more engaging content which help to differentiate you from your competitors.
1. Personal blogs will become a thing.
Having chipped away at my blog for a few years now, I can say from experience that this has been a while coming. I'm a huge advocate for professionals, entrepreneurs, employees and people of all persuasions to have their own blog of some description. From a personal branding perspective, the benefits are immense: you can express your views to an unlimited audience, demonstrate your expertise in one or several areas, and outline your current projects and give people a means to connect with you on a platform that you own. I could go on for days about this, but suffice to say I think this could be the year that people come to the realisation that a personal website / blog is a must. Remember, you ain't cool unless you have a blog.
If you liked this post, then please share it with all of your mates!
You should follow me on Twitter @FrancisMcCarthy

الاثنين، 10 مارس، 2014

“مايكروسوفت” تُحدّث تطبيق الدردشة “سكايب” لنظام “ويندوز 8.1″

"مايكروسوفت" تُحدّث تطبيق الدردشة "سكايب" لنظام "ويندوز 8.1"

“مايكروسوفت” تُحدّث تطبيق الدردشة “سكايب” لنظام “ويندوز 8.1″

طرحت شركة “مايكروسوفت” اليوم تحديثًا جديدًا للنسخة الخاصة بواجهات “ميترو” من خدمة الدردشة التابعة لها “سكايب”، لتُحسن معه ناحية التزامن.
ويجلب الإصدار رقم 2.6 من تطبيق “سكايب”، ميزة “المكالمات المُزامَنة” Synced Calls، وهي تقوم عندما يكون المستخدم مسجلًا دخوله إلى التطبيق على عدد من المنصات في ذات الوقت، بإيقاف رنين المكالمات عندما يرد على من إحدى المنصات، سواء كانت هاتفًا ذكيًا أو حاسبًا لوحيًا أو جهازًا مكتبيًا أو حتى عبر خدمة البريد الإلكتروني التابعة للشركة “آوتلوك دوت كوم”.
ويجلب التحديث كذلك ميزة “الدردشات المُزامَنة” Synced Chats، وهنا ستقوم الخدمة بمزامنة سجل الدردشة والرسائل المقروءة تلقائيًا عبر مختلف الأجهزة، ويمكن للمستخدم أيضًا إرسال رسالة فورية عندما يكون الطرف المقابل غير متصل وهذا سيتلقى الرسالة فور تسجيل دخوله.
وأوضحت “مايكروسوفت” أن التحديث الجديد لا يتوافق إلا مع نظام “ويندوز 8.1، ويمكن للمستخدمين تنزيلالتحديث من “متجر ويندوز”.

10 Tips for Using Pinterest Well
























As someone who has been avidly using Pinterest for about 6 months, I can honestly say it has greatly impacted my internet consumption, creativity and blog content (I pay a lot of attention to what you “pinners” are pinning from The Mom Creative – and I thank you!). I know many of you are on Pinterest, but probably a greater amount have only stuck your toe in the Pinterest waters or are thinking, “I don’t need ANOTHER thing online.” This post is for ALL of you. I hope these tips will help you start or improve your Pinterest experience. 

السبت، 8 مارس، 2014

تقرير: “جوجل” تتفق مع “إل جي” لتصنيع “نيكسوس 6″

تقرير: "جوجل" تتفق مع "إل جي" لتصنيع "نيكسوس 6"

طلبت شركة “جوجل” من “إل جي” تصنيع الجيل القادم من هواتفها ضمن سلسلة “نيكسوس” التابعة لها، وهو الهاتف “نيكسوس 6″ Nexus 6.N
وأشار تقرير لموقع Gizmodo إلى أن الهاتف القادم سيأتي كنُسخة خفيفة الوزن من الهاتف الذي لم يتم الإعلان عنه بعد “إل جي جي3″ LG G3.
وكانت تسريبات سابقة قد توقعت طرح هاتف G3 بشاشة ذات دقة عرض مُرتفعة تُعادل 1440×2560 بيكسل، وبمعالج بتقنية 64 بِت، وبكاميرا دقة 16 ميجابيكسل.
وشهدت الأعوام السابقة تعاوناً بين الشركتين، حيثُ أنتجت “إل جي” الهاتفين “نيكسوس 4″ و”نيكسوس 5″، بالإضافة إلى إصدار “جوجل بلاي” من الحاسب اللوحي LG G Pad 8.3.
ويُشار إلى أن “جوجل” صرحت سابقاً إلى أنها لن تطرح الجيل القادم من هواتف “نيكسوس” قبل الرُبع الثالث من العام الجاري، مما يفتح مجالاً للاعتقاد بأن “جوجل” قد تكشف عنه خلال مؤتمر Google I/O والذي ستجري فعالياته نهاية يونيو القادم.
ويُذكر أن “جوجل” كشفت في أكتوبر الماضي عن هاتف “نيكسوس 5″، الذي تم تزويده بشاشة قياس 4.95 بوصة دقتها 1080×1920 بيكسل بكثافة 445 بيكسل في البوصة محمية بطبقة من Gorilla Glass 3، ومعالج رباعي النواة بتردد 2.3 جيجاهرتز من نوع Snapdragon 800، ويمتلك 2 جيجابايت من الذاكرة العشوائية مع كاميرا  أمامية بدقة 1.3 ميجابيكسل وخلفية بدقة 8 ميجابيكسل مع مثبت بصري للصورة.

الجمعة، 7 مارس، 2014

Do you want to increase #awareness of your #brand #online?

Photo: Do you want to increase #awareness of your #brand #online?
Take the plunge and use #content to connect with your audience on social media. Here's how!

1. Build a Targeted Community.

2. Perform a complete audit of your brand assets to identify unused or underutilized content.

3. Map out your content strategy.

4. Lastly, utilize content that comes from your #SocialCommunity. Listen to your community.



Take the plunge and use #content to connect with your audience on social media. Here's how!

1. Build a Targeted Community.

2. Perform a complete audit of your brand assets to identify unused or underutilized content.

3. Map out your content strategy.

4. Lastly, utilize content that comes from your #SocialCommunity. Listen to your community.

الأحد، 2 مارس، 2014

The Five W's Of Life

The Five W's of Life

Can Facebook make you sad?

Woman with head in hands in front of computer (Thinkstock)
Studies suggest that browsing Facebook can make you unhappy, says Justin Mullins. Why might that be?




Not so long ago a new form of communication swept the world, transforming life in ways unimagined just a few years before. One commentator heralded it as “the greatest means of communication ever developed by the mind of man” while others pointed to its potential to revolutionise news, entertainment and education. But the poet and playwright TS Eliot had a different take. “It is a medium of entertainment which permits millions of people to listen to the same joke at the same time, and yet remain lonesome,” he wrote.

Eliot and the others were writing about television in the early 1960s. But fast forward 50 years and you could be forgiven for thinking that their comments apply equally well to the internet, and online social networks.
Chief among these is Facebook, the social network that celebrates its 10th birthday this week. Its statistics are astounding. In just one decade, it has signed up some 1.3 billion people, half of whom log in on any given day and spend an average of 18 minutes per visit. Facebook connects families across continents, friends across the years and people around the world.
And yet Facebook’s effects on its users may not be entirely benign. Some researchers suggest that the ability to connect does not necessarily make people any happier, and it could in fact reduce the satisfaction they feel about their life. Can it really be possible that Facebook makes you sad?
Until recently, few had studied this question and the little evidence that did exist actually hinted that the social network has a beneficial effect. In 2009, Sebastian Valenzuela and colleagues at the University of Texas at Austin measured how life satisfaction varied among over 2,500 students who used Facebook, and they found a small positive correlation.
Yet last summer, a team of psychologists from the University of Michigan in Ann Arbor and the University of Leuven in Belgium decided to drill a bit deeper by evaluating how life satisfaction changes over time with Facebook use. Ethan Kross and colleagues questioned a group of people five times a day over two weeks about their emotional state. They asked questions such as “how do you feel right now?”, “how lonely do you feel right now?”, “how much have you used Facebook since we last asked?” and so on. This gave them a snapshot of each individual’s well-being and Facebook usage throughout the day.
The team found that Facebook use correlated with a low sense of well-being. “The more people used Facebook over two-weeks, the more their life satisfaction levels declined over time,” they said. “Rather than enhancing well-being… these findings suggest that Facebook may undermine it.”
Popularity contest
There are several possible explanations for the finding. It could be that people feeling down were more likely to visit Facebook, but the team were able to rule this out because their data would have revealed if people felt low before visiting the site.
As Kross and colleagues pointed out, Facebook is an invaluable resource for fulfilling the basic human need for social contact. But they suspect that the kind of contact Facebook provides does not make people feel better over time. The opposite was true of face-to-face contact, according to their data. Perhaps there is something different about digital social interactions, they suggest.
One possibility might be simple jealousy. After all, it can be deflating to see cousins and former school-friends routinely boasting about their career successes, holidays or new children. Some researchers have referred to this effect as “friendly world syndrome”, where it seems like everybody is having a better time than you. The syndrome comes from an effect identified by sociologists in the 1970s called “mean world syndrome”, where people who watched a lot of violent TV thought the world was more violent than it actually is. Your friends on Facebook may be more likely to trumpet their successes than failures, which can give a skewed picture of what life is really like.
Another similar phenomenon that has emerged in recent years might also explain this dissatisfaction – your friends are, on average, more popular than you. Back in 1991, the sociologist Scott Feld uncovered a surprise while studying the nature of social networks in the pre-internet age. The data came from asking children at several schools who their friends were, whether these friendships were reciprocated and then drawing up the resulting network by hand.
Feld counted the number of friends each individual had, and compared that to the number of friends the friends had. To everyone’s great surprise, he discovered that a child’s friends almost always had more friends than they did, on average.
Who's better, who's best
Since then, other researchers have discovered that this “friendship paradox” is a general feature of social networks and applies to other properties too. Not only will your friends have more friends than you do, they probably have more sexual partners too.
Although highly counterintuitive, there is a straightforward mathematical reason for this. People with lots of friends are more likely to number among your friends in the first place. And when they do, they significantly raise the average number of friends that your friends have. People have more friends than you do simply because the average is skewed.
The rise of online social networks has confirmed all of this, not least because researchers suddenly have access to a level of detail that was unheard of before the internet era. According to Nathan Hodas and colleagues at the University of Southern California, the friendship paradox holds true for more than 98% of Twitter users too.
Why might that make you feel glum? Unlike physical world friendships, on Facebook you can see exactly how popular your more popular friends are.
What’s more, last month Young-Ho Eom at the University of Toulouse in France and Hang-Hyun Jo at Aalto University in Finland found that wealth and happiness can show the same paradoxical behaviour – though it’s not clear why. So even if many of your friends are like you, the research suggests that there’s a good chance that there’s at least one significantly wealthier or happier person in your social network.
This could all make for a quite the downer. And that’s not really so different from the way television seemed to TS Eliot.
If you would like to comment on this, or anything else you have seen on Future, head over to our Facebook or Google+ page, or message us onTwitter.

جوجل تستهدف الباحثين عن المطاعم بميزة جديدة في محركها للبحث

google-search

كشفت “جوجل” عن ميزة جديدة في محرك البحث خاصتها تتيح للباحثين عن المطاعم معرفة أبرز الوجبات التي تقدمها أبرز الأماكن التي يبحثوا عنها دون الحاجة للدخول إلى مواقعها الإلكترونية.
وأوضحت “جوجل” أن الباحثين عن المطاعم يمكنهم قراءة قوائم الطعام التي تقدمها تلك المطاعم مباشرة من محرك البحث، وذلك لمساعدتهم في اختيار الأماكن الأنسب لهم لتناول الطعام خارج المنزل.
وأشارت “جوجل”، عبر حسابها الرسمي على شبكة “جوجل بلس”، أن المستخدم يستطيع تصفح قائمة الطعام الخاصة بأي مطعم عبر كتابة اسمه في حقل البحث مسبوقاً بجملة show me the menu for بالإنجليزية.
وينتظر أن يقوم محرك البحث بإظهار قوائم الطعام، للمطاعم التي يبحث عنها المستخدم، ضمن عدة تصنيفات حسب نوع الوجبات التي يقدمها المطعم إضافة إلى أسعار تلك الوجبات ومكوناتها.
وأكدت “جوجل” أن الميزة الجديدة ستتوافر بداية في الولايات المتحدة الأمريكية، دون أن تكشف الشركة عن موعد محدد لإطلاق تلك الميزة في بقية الدول حول العالم.
يذكر أن الميزة الجديدة سوف تتوافر عبر محرك بحث “جوجل” عبر الويب لمستخدميه من الحواسب والهواتف على حد سواء، إضافة إلى توافرها عبر تطبيق البحث الخاص بالهواتف الذكية.

الخميس، 20 فبراير، 2014

فيسبوك تشتري واتس آب مقابل 16 مليار دولار


فيسبوك تشتري واتس آب مقابل 16 مليار دولار

قالت فيسبوك يوم الاربعاء إنها ستشتري شركة واتس آب لخدمة الرسائل على الهواتف النقالة مقابل 16 مليار دولار منها 4 مليارات دولار نقدا وحوالي 12 مليار دولار في صورة اسهم وذلك في اطار سعي أكبر شبكة للتواصل الاجتماعي في العالم الي سبل لتعزيز شعبيتها خصوصا بين الشباب.بحسب رويترز
وفي اطار الاتفاق سينضم جان كوم الشريك المؤسس والرئيس التنفيذي لواتس آب إلي مجلس ادارة فيسبوك وستمنح الشبكة الاجتماعية وحدات اسهم مقيدة بقيمة 3 مليارات دولار لمؤسسي واتس آب بمن فيهم كوم.
ووعدت فيسبوك أيضا بالابقاء على العلامة التجارية وخدمة واتس آب وتعهدت بدفع مليار دولار نقدا كرسوم فسخ للعقد في حال فشلت الصفقة