‏إظهار الرسائل ذات التسميات social media. إظهار كافة الرسائل
‏إظهار الرسائل ذات التسميات social media. إظهار كافة الرسائل

الأحد، 16 مارس 2014

How to publish on LinkedIn & get Noticed

Lori Ruff
How to publish on LinkedIn & get Noticed

Lori Ruff

Enhancing revenue by exploring social media channels Forbes Top 50 Influencer

You've heard it, you've considered it, and yes, it is true: you can indeed publish on LinkedIn. Here's how:
First, look on the "Share an update...". on the right you'll see a paperclip that allows you to attach files such as photos to your status updates. To the left of that you should see a pen. That is your key to the editor.
Don't see it? You wait--they are rolling out the feature to more members but it will take a while to get it out to everyone. Or, if you're interested, your best bet is to request access.
If you do see the pen, as shown below in the screen shot of my friend, Dino Dogan, founder ofTiberr, click the pen and let's move to the editor.
Once you arrive at the Editor, you have basic controls, are given a "Title" field and an area to "Write your thoughts". The bottom of the simple yet effective Editor offers the options to share on Twitter, Publish, Save and Preview. See below.
But don't stop there. Sharing your article once on Twitter is not enough. Once you publish, use the sharing buttons to share on all your platforms (Twitter, Facebook Profiles and Pages, G+ Profile and Communities, and LinkedIn Status and Page and Groups).
Be sure that you offer an appropriate introduction for each location or community you share it to and ask people you trust to visit, ask them for their thoughts in comments, and to share it with their networks as well.
If you use an amplification platform such as Triberr.com or GaggleAMP, you can locate your author feed by clicking on your number of posts and capturing the URL that looks like this: "www.linkedin.com/today/author/3173651-Lori-Ruff" anything after that is irrelevant and can be discarded.

Remember, the more active you are on LinkedIn, the more likely you will engage and attract more readers and followers. Need specific help or general advice, please feel free to reach out to me via free LinkedIn message.

الخميس، 13 مارس 2014

10 Predictions for Social Media and Digital in 2014

 social media and digital can be a risky game, with trends often 
coming from left-field, and hence being extremely difficult to predict. But as a wise man once said, "Screw it - let's do it!"
10. Twitter goes (really) mainstream.
Marketing people know all about Twitter, but what about your uncle, your co-worker, your girlfriend or boyfriend? Truth be told, I'd say less than 10% of people in Australia activelyuse Twitter. That's going to change dramatically this year. We saw this prediction come to fruition at the Oscars, where 19.1 million Oscars-related tweets were posted, and these were viewed by over . Famously, host Ellen Degeneres' epic star-filled selfie, posted to Twitter during the Oscars, is now the most retweeted tweet of all time, with over 3 million retweets. It has also spawned a bunch of parody selfies. If you're not yet on Twitter, you should go ahead and sign up and see if your name is still available as a handle e.g.@FrancisMcCarthy
9. The social media conversation will shift away from the ROI debate.
Business owners will begin to recognise that social media is a communications channel and branding mechanism, not solely a vehicle in which you can say, "If I put $X into this machine, how many dollars will it spit out?" (A phrase which I have actually heard people say).
Let's say you are the head of marketing for Balmain Brewing Company, who have recently taken out a billboard on Victoria Rd in Sydney. Does Mr Balmain Beer say to the sales rep, "Ok, I'll take the billboard, as long as you can tell me exactly how many cases of beer we will sell within 1 hour of people seeing this billboard?" For sure, he will want to see some indications that the billboard will eventually influence sales, but he will also understand that they can generate significant exposure for their brand to an audience that may not have otherwise heard of their beer. And maybe next time they are choosing a beer in a shop, Balmain's ad might ring a bell and they decide to give it a shot.
In this sense, social media for brands is not too different. If your content and your communication with your audience is entertaining, valuable, informative, possibly even clever, then your brand will win some space in your prospective customer's mind and allow you to have a continuing dialogue with them that could eventually influence their choice of product towards you. If not, you at least have the opportunity to ask and answer questions via social media, and update your audience on your latest news, products and initiatives.
Gary Vaynerchuk has elequently expanded on how brands can add value by creating compelling social media content in his new book, Jab, Jab, Jab, Right Hook.
8. People will further integrate their social and business lives.
The rule of thumb with online personas has historically been to keep work and personal life separate. While this will likely always hold true to some degree, I believe that the trend is towards people being more open with their personal interests and sharing this online.
7. Mobile apps for app's sake will lose their appeal.
Contrary to popular belief, you don't have to have a mobile app. Depending on your product or service, it can be more useful to have a mobile-friendly website or responsive design that optimises your site for all screens, rather than building a mobile app that no one uses. So many businesses fall prey to spending money on an app with poor utility and uptake, meanwhile their mobile website is offering a poor experience to hundreds or thousands of visitors every day.
6. Content overload will only increase.
The rush to produce content will continue in earnest, with individuals and corporates alike growing more familiar with the process and benefits of content marketing. This will lead initially to content overload like we've never seen before, which will then trigger people to take the time to curate who they're following and cull accounts that are not delivering value. If you're going to create content, you may as well invest the time and resources to make it outstanding, otherwise your message will be lost in the sea of noise.
5. Outsourcing social media will become the norm.
Social media marketing is becoming more and more precise, and the field requires increasingly specific knowledge and skills. Specialist social media agencies will be springing up all over the place, and their expertise in this niche will be a compelling offering for those looking for how they can best manage their social media presence.
4. News media will find new ways to monetize online content.
Advertising revenue for traditional news organizations has plummeted in recent years as budgets have shifted from print to digital, and news publishers have scrambled to find ways to charge for online content. I do not believe there is much of a future in the current paywall strategies being employed by News Corp and Fairfax. Their current paywalls essentially offer a limited amount of free content, then ask you to pay for unrestricted access or what they have loosely categorised as premium content. My question to you is, are you currently paying a subscription fee to access news online from sites such as the SMH, Daily Telegraph, News.com.au, or the Australian? Probably not. Most people are able to access more news than they can handle for free by surfing a handful of sites, so the paywall strategy as it is currently constructed is up against it from day one. I would envisage that the future lies moreso in niche, premium publications such as Grantland.com which invests heavily in long-form content from top writers in the world of sports and pop culture, and monetises through products such as the Grantland Quarterlyintegrated sponsorships, and sponsorships around events.
3. Non-techy people will start to become techy
It's crucial that you begin to learn at least the basics of social media, the internet, and the Google Machine. I don't need a career counsellor's badge to inform you that digital skills are becoming increasingly important in the employment marketplace, let alone the business world. I met a guy at a New Year's Eve party who is not from my generation. He impressed me with his enthusiasm for connecting with and learning from people that were younger than him, specifically when it came to online marketing. He runs a traditional earth moving business in a part of New Zealand you've probably never heard of. Learn some things about the internet, marketing and social media this year. You no longer have an excuse. Oh, and if you happen to be in marketing, get ready.
2. Visuals will become a priority
On all social media, visuals are becoming increasingly important. Twitter has recently introduced photos and videos to your feed, whereas previously you needed to click to display an image. This is an important move for Twitter as they look to enhance their attractiveness to advertisers. The importance of images will become more pronounced in 2014, and this will be reflected in the amount of time and resources that businesses invest into creating their own custom images and messaging, rather than relying on stock images and the like. Images and video should be viewed as opportunities to create vastly more engaging content which help to differentiate you from your competitors.
1. Personal blogs will become a thing.
Having chipped away at my blog for a few years now, I can say from experience that this has been a while coming. I'm a huge advocate for professionals, entrepreneurs, employees and people of all persuasions to have their own blog of some description. From a personal branding perspective, the benefits are immense: you can express your views to an unlimited audience, demonstrate your expertise in one or several areas, and outline your current projects and give people a means to connect with you on a platform that you own. I could go on for days about this, but suffice to say I think this could be the year that people come to the realisation that a personal website / blog is a must. Remember, you ain't cool unless you have a blog.
If you liked this post, then please share it with all of your mates!
You should follow me on Twitter @FrancisMcCarthy

السبت، 8 مارس 2014

Content Marketing

 so there is nothing new with highlighting content marketing as something that businesses needs to take seriously during 2014. However, I believe that the last 12 months have seen content marketing go from very important to mission critical.
Traditional mass marketing through television, radio, newspapers etc. has become less effective and is being replaced by companies who now produce valuable content designed to target, engage and drive conversations with their customers online.
According to the Content Marketing Institute, the top 10 B2B content marketing strategies are:

  1. Social Media
  2. Articles on the business’s website
  3. eNewsletters
  4. Blogs
  5. Case studies
  6. Videos
  7. Articles on other websites
  8. In-person events
  9. Whitepapers
  10. Webinars

الجمعة، 7 مارس 2014

Do you want to increase #awareness of your #brand #online?

Photo: Do you want to increase #awareness of your #brand #online?
Take the plunge and use #content to connect with your audience on social media. Here's how!

1. Build a Targeted Community.

2. Perform a complete audit of your brand assets to identify unused or underutilized content.

3. Map out your content strategy.

4. Lastly, utilize content that comes from your #SocialCommunity. Listen to your community.

Take the plunge and use #content to connect with your audience on social media. Here's how!

1. Build a Targeted Community.

2. Perform a complete audit of your brand assets to identify unused or underutilized content.

3. Map out your content strategy.

4. Lastly, utilize content that comes from your #SocialCommunity. Listen to your community.

الأربعاء، 5 مارس 2014


 word "Keek" comes from Middle English and means a look, especially a quick one

Keek is a free online social networking service that allows its users to upload video status updates, which are called "keeks". Users can post keeks to the keek website using a webcam or via the Keek mobile apps

in Toronto, Ontario, Canada and has around 30 employees.[16] Keek launched in early 2011 to "create a social network that was more authentic and personal. We are committed to delivering the fastest, most engaging social 
video experience,” Israeli Canadian CEO Isaac Raichyk said in an interview.[17]